Revoke Consent Submit Consent. Success Strategies. Brian Tracy shares his seven secrets to adding value in your job, business or products for greater success. Next Article -- shares Add to Queue. Image credit: Getty Images PeopleImages. Brian Tracy. VIP Contributor. October 19, 5 min read.
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The job of the leader is to establish the vision, values, mission, purpose and goals of the company. If the leader is not absolutely clear about each one of these, it is not possible for anyone else in the company to be clear about them either. It is to make the critical decisions that determine the fate and future of the business. The job of the leader is to be clear about what he or she wants to accomplish and then get everyone in the company focused on that end goal.
The leader must be goal-oriented. The leader must be result-oriented.
He must focus the limited resources of the company on those areas where the greatest results are possible. In addition, you must be people-oriented, solution-oriented, sales-oriented, and cash flow-oriented. These are the requirements of leadership in a turbulent business in a tough market economy.
The process of developing a business plan forces you to think through every critical element that will determine your business success. You must have a plan for selecting your products and services, developing your marketing, selecting the right people, getting the money you need, designing your sales process, arranging for distribution, service and collection of payments, and many other factors.
Especially, you must be absolutely clear about the critical numbers in your business. There is always one number that is more indicative and predictive of your success than any other and you must decide what it is. It may be number of sales, size of sales, profitability of sales, number of repeat purchases per customer, or rate of growth. There are thirty-five different measures that may be applicable to your business and you must be absolutely clear about which measure is most important to you.
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